Is the Nazi era just a dark, distant chapter of history for young people today? Far from it! The Arolsen Archives commissioned a large-scale quantitative and representative study involving more than 1,100 respondents to investigate Gen Z’s attitude to Nazi history – and the question of how a vibrant culture of remembrance can be maintained today. Carried out by the rheingold institute and based on the principles of depth psychology, the study identified a compelling combination of high receptivity and strange fascination.
Interest in Nazi era remains surprisingly strong
The current generation of 16-25 year olds (Gen Z) are much more interested in the Nazi era than their parents’ generation (75% vs. 66%), and when studying the period, they draw analogies with urgent problems facing society today, such as racism and discrimination. The sheer monstrosity of the crimes committed by the Nazis gives rise to a mixture of fear and fascination – exploring this chapter of history is a kind of psychological test of courage, and members of Gen Z are keen to examine the motives of the perpetrators too, without being told what to think in advance. These are the central findings of a large-scale qualitative and quantitative representative study conducted in accordance with the principles of depth psychology and commissioned by the Arolsen Archives: “Gen Z and Nazi History: High Receptivity and Strange Fascination.”
Caught between two very different worlds
One explanation for the surprisingly high level of interest among Gen Z is the experience of living in a complex world with a multi-optional culture of boundless possibilities, which is unique to this generation. Their experience of the world stands in stark contrast to the Nazi era, which was characterized by unconditional obedience and rigid nationalistic categorization. Exploring this chapter of history is an extreme experience that pushes young people to their limits and satisfies their desire to enter the realm of taboo.
They want to put themselves in the victims’ shoes and empathize with the injustice done to them, but they want to stare into the face of evil and examine the perpetrator perspective too (54%): How could things have gone so far? How would I have behaved if I had been alive in the Nazi era? “Young people want to find out the moral of the story for themselves,” explains Stephan Grünewald, a psychologist and one of the founders of the rheingold institute. “They want to be allowed to participate in the discourse and challenge prevailing opinions.”
I’m afraid I would probably have sided with the Nazis in those days, just to make myself look better.
Female respondent, 20 years old
Studying the Nazi era raises Gen Z’s awareness of social issues
However, these mind games can be frightening at the same time. Nearly one-third of Gen Z are afraid of the huge impact the topic could have on them and worry that there could even be an intoxicating, alluring side to it. Overall, it is striking that points of reference to the present time had a very high relevance for the respondents. Freed from any sense of personal guilt, young people see connections with their own daily lives and try to understand their own circumstances and environment better by comparing and contrasting the present with the Nazi past. This process touches on fundamental questions concerning their personal development (e.g. “How individualistic am I allowed to be?”) as well as social issues (e.g. “fake news,” racism, and aggressive behavior).

The results of the study give me a strong sense that young people nowadays are very open, curious, and free-thinking. This generation are seeing with their own eyes how democracies can come under threat today. I find it very understandable that they combine remembrance with a long hard look at the world they live in today, a world where the voices of populism, authoritarianism, and intolerance are getting louder and louder.
Floriane Azoulay, Director of the Arolsen Archives
What can a vibrant culture of remembrance look like today?
Gen Z are very receptive to learning about the Nazi era – a central concern of the Arolsen Archives, the world’s most comprehensive archive on the victims of Nazism, which is inscribed on UNESCO’s Memory of the World Register. However, young people expect an open discussion, and they want to be able to discuss the topic of the “Nazi era” freely. A constructive, contemporary approach to the topic also needs to provide insights into the concrete realities of people’s lives, a fusion of digital and analog offerings, and information that is easy to understand.